Cleansing balms have become a sought-after solution for effectively removing makeup, dirt, and impurities from the skin. These innovative formulations transition from a solid to an oil-like consistency upon contact with the skin, effortlessly dissolving even stubborn waterproof makeup while preserving the skin's natural oils. Gentle yet thorough in their cleansing action, cleansing balms leave the skin feeling refreshed, nourished, and hydrated, without the harsh stripping effects often associated with traditional cleansers. Suitable for all skin types, including sensitive and dry skin, these balms provide a luxurious and indulgent cleansing experience. With their ability to deeply cleanse while maintaining the skin's moisture balance, cleansing balms have become a staple in skincare routines worldwide, offering a gentle yet effective way to achieve clean, soft, and radiant skin.
What is a Cleansing Balm?

A cleansing balm is a luxurious facial cleanser that melts into a silky oil upon contact with your skin. Packed with nourishing oils and butters, it gently dissolves makeup, dirt, and impurities without stripping away moisture. Unlike foaming cleansers, balms tend to be non-irritating and suitable for all skin types, even dry or sensitive. They excel at removing stubborn makeup, including waterproof formulas, and leave your skin feeling soft, smooth, and deeply cleansed.
Unveiling the Nature of Cleansing Balms

Cleansing balms represent a transformative approach to skincare, offering a unique fusion of efficacy and indulgence. These balms undergo a remarkable metamorphosis upon contact with the skin, transitioning from a solid to a silky oil-like texture. This innovative formula delicately but effectively lifts away makeup, impurities, and pollutants, revealing the skin's natural radiance beneath. Unlike traditional cleansers, cleansing balms embrace the skin's delicate balance, leaving it feeling clean, nourished, and hydrated without any harsh stripping effects. Suitable for all skin types, they provide a luxurious cleansing experience that transcends the ordinary, inviting users into a realm of pampering and rejuvenation. By unveiling the transformative power of cleansing balms, individuals can embark on a journey towards clearer, softer, and more radiant skin, embracing the beauty of their natural complexion with every use.
Understanding the Composition: Key Ingredients Explained

Cleansing balms rely on a harmonious blend of three key ingredient categories to create their magic:
1. Oils and Butters: These are the stars of the show, making up the bulk of the balm. They provide the cleansing power and luxurious texture. Common choices include:
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Cleansing Oils: These, like shea or jojoba oil, dissolve makeup and impurities. Some, like grapeseed oil, are lightweight and won't clog pores.
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Nourishing Butters: These, like cocoa or mango butter, add richness and leave skin feeling hydrated. Shea butter is a popular choice for its moisturizing properties.
2. Waxes: Waxes give the balm its solid form and velvety texture. They also help emulsify the balm with water for easy rinsing. Some common waxes include:
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Vegetable Waxes: Beeswax and candelilla wax are popular choices for their natural properties.
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Synthetic Waxes: These, like cetyl alcohol, offer similar benefits with a more predictable consistency.
3. Emulsifiers: These are the secret agents that allow the oil-based balm to rinse clean with water. They create tiny micelles that trap oil and dirt, allowing them to be washed away. Some common emulsifiers include:
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Polysorbates: These are gentle and effective emulsifiers derived from natural sources like vegetable oils.
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Glyceryl Stearate: This emollient also helps with emulsification and adds a touch of hydration.
4. Bonus Ingredients: Many cleansing balms also include additional ingredients to address specific skin concerns:
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Antioxidants: Like vitamin E, these fight free radicals and protect the skin from environmental damage.
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Soothing Ingredients: Chamomile or calendula extract can calm irritation and redness.
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Active Ingredients: Some balms may contain ingredients like salicylic acid to target acne or hyaluronic acid for extra hydration.
By combining these key ingredients, cleansing balms offer a gentle yet effective way to cleanse and nourish your skin.
Benefits Beyond Cleansing: The Versatility of Cleansing Balms

Cleansing balms boast several benefits beyond their effective cleansing power. Here's a breakdown of some key advantages:
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Gentle on Skin: Cleansing balms are formulated to be non-irritating. They won't strip away your skin's natural oils, making them ideal for dry, sensitive, or mature skin. This is one of the major cleansing balm benefits.
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Deep Cleanse: The oil-based formula of cleansing balms excels at dissolving makeup, even waterproof mascara and eyeliner. They also effectively remove sunscreen, dirt, and impurities, leaving your skin truly clean.
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Moisturizing: Packed with nourishing oils and butters, cleansing balms leave your skin feeling soft, supple, and hydrated. This is a stark contrast to cleansers that can leave your skin feeling tight and stripped. This is yet another one of the major cleansing balm benefits.
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Dissolves Sebum Buildup: For those with oily skin, cleansing balms can be a surprising benefit. The oil in the balm attracts excess oil on your skin, helping to balance oil production and prevent clogged pores.
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Relaxing Experience: The massaging motion used to apply and remove the balm can be a mini-facial massage, promoting circulation and relaxation. It can become a pampering part of your skincare routine.
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Double Cleansing Power: Cleansing balms are often used as the first step in a double cleansing routine. They effectively remove makeup and sunscreen, while a water-based cleanser can follow to remove any remaining residue.
Overall, cleansing balms offer a luxurious and effective way to cleanse your skin. They provide a deep clean without sacrificing moisture, making them a versatile choice for many skin types.
But confused about how to use cleansing balm? To acquaint you with the best cleansing balm techniques, we at Clinikally, have formulated exhaustive content. Continue reading!
How to Use a Cleansing Balm Effectively

To effectively cleanse with a balm, start by massaging a pea-sized amount onto dry skin. Focus on areas with makeup and gently work the balm for at least 30 seconds. Wet a washcloth with warm water and use it to remove the balm. The water will transform the balm into a milky substance that rinses clean. Makeup removal with cleansing balm is also possible. For heavy makeup, a double cleanse with a water-based cleanser is recommended. Finally, pat your face dry and follow up with your usual moisturizer. Continue reading to know the step-by-step cleansing balm routine in detail below.
Step-by-Step Guide: Mastering the Art of Cleansing with Balm

Want to know in detail about how’s and when’s to use cleansing balm for skincare and beauty. Well, here's how to unlock the full potential of your cleansing balm for a squeaky-clean and nourished face:
1. Start Fresh, Stay Dry: Apply the balm to completely dry skin, free of makeup or any products. Unlike regular cleansers, water hinders the balm's ability to dissolve makeup and oils.
2. Warm Up the Balm: Scoop out a pea-sized amount and massage it between your fingertips to warm it up. This helps the balm melt into a soft oil, making it easier to spread and work into your pores.
3. Massage It In: Gently massage the balm onto your face in circular motions, paying special attention to areas with makeup or excess oil. Don't forget your delicate eye area (be sure to keep your eyes closed!), but avoid harsh rubbing. Spend at least 30 seconds for a thorough cleanse.
4. Emulsification is Key: Here's the magic trick! Wet a washcloth with warm water and gently wipe away the balm. As the water mixes with the balm, it emulsifies, transforming it into a milky texture that rinses clean. You may need to repeat with a clean washcloth to remove all traces.
5. Pat Dry, Don't Rub: After rinsing, pat your face dry with a soft towel. Avoid harsh rubbing, which can irritate your skin.
6. Moisturize as Usual: Even though cleansing balms are hydrating, follow up with your regular moisturizer like Clinikally HydraSoothe Moisturiser to lock in moisture and complete your cleansing routine.
By following these steps, you'll experience the full cleansing power of your cleansing balm, leaving your skin feeling clean, soft, and pampered.
Tips and Techniques: Enhancing Your Cleansing Balm Experience

Enhancing the efficacy of cleansing balms involves a series of tips and techniques tailored to maximize their cleansing potential while nourishing the skin. From the practice of double cleansing to the gentle massage techniques, each step plays a crucial role in ensuring a thorough and revitalizing cleanse. Additionally, incorporating warmth activation, steam treatments, and the use of cleansing tools can further enhance the balm's ability to dissolve impurities and leave the skin feeling refreshed. Completing the routine with toning and moisturizing seals in hydration and balances the skin, resulting in a radiant and revitalized complexion.
1. Double Cleansing Method: Begin your skincare routine with a cleansing oil or micellar water to break down surface makeup and impurities. Klairs Gentle Black Fresh Cleansing Oil is not only an effective cleanser but also has nourishment derived from black bean, black sesame and black currant seed oil. Bioderma Sensibio H20 Micellar Water Makeup Remover effectively removes the makeup along with dust and grime, leaving you with a clean surface. Follow up with a cleansing balm like EVE LOM Gel Balm Cleanser that is enriched with clove oil, argan oil and eucalyptus oil for a thorough deep clean, ensuring all traces of makeup and debris are removed. It also has a unique enzyme blend that further benefits the skin.
2. Warmth Activation: Rub the cleansing balm between your palms for a few seconds to warm it up. This is one of the best cleansing balm application tips as it helps to soften the balm and activate its melting action when applied to the skin, making it more effective in dissolving makeup and impurities.
3. Gentle Massage: Apply the warmed-up balm onto dry skin and gently massage it in circular motions. Focus on areas with heavier makeup or congestion, such as the eyes and T-zone. Massaging with cleansing balm shall ensure thorough cleansing without tugging or pulling on the skin.
4. Focus on Problem Areas: Concentrate on areas where makeup tends to accumulate, such as around the eyes, nose, and chin. Take your time to massage the balm into these areas to ensure all traces of makeup and impurities are thoroughly dissolved.
5. Steam Treatment: Before applying the cleansing balm, expose your skin to steam from a warm shower or place a warm towel over your face for a few minutes. The steam helps to open up the pores, allowing the balm to penetrate deeper into the skin for a more effective cleanse. This is one of the major deep cleansing balm rituals that can be followed.
6. Leave-on Mask: After massaging the balm onto your skin, leave it on for a few minutes as a nourishing mask. This allows the skin to absorb the beneficial ingredients in the balm while providing extra hydration and nourishment. However, make sure to use a non-comedogenic cleansing balm.
7. Use with a Cleansing Tool: Pair the cleansing balm with a gentle cleansing brush, facial sponge, or silicone cleansing pad. These tools help to enhance the cleansing action of the balm by providing gentle exfoliation and deeper penetration into the pores.
8. Rinse Thoroughly: After massaging the balm onto your skin, rinse it off thoroughly with lukewarm water. Ensure all traces of the balm are removed to prevent residue buildup, which can lead to clogged pores and dull-looking skin.
9. Follow with Toner: After cleansing, use a gentle toner like Dermalogica Multi-Active Toner to rebalance the skin's pH levels and remove any remaining traces of makeup or impurities. This helps to prepare the skin for the next steps in your skincare routine.
10. Moisturize: Finish your skincare routine with a hydrating moisturizer like iS Clinical Reparative Moisture Emulsion to lock in moisture and keep the skin soft and supple. It is rich in peptides and antioxidants. Choose a moisturizer that suits your skin type and provides long-lasting hydration to keep your skin looking healthy and radiant.
Tailoring Your Routine: Customizing Cleansing Balm for Your Skin Needs

Tailoring your skincare routine involves customizing your use of cleansing balms to address the specific needs of your skin. Here's how you can adjust your cleansing balm routine to suit your individual skin concerns:
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Excess Oil: For those with oily skin, opt for cleansing balms that are lightweight and formulated to control excess oil production and/or a non-comedogenic cleansing balm. Look for cleansing balm ingredients like salicylic acid or tea tree oil, which help to regulate sebum levels and prevent breakouts.
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Dryness: If you struggle with dry or dehydrated skin, choose cleansing balms that are rich in hydrating ingredients such as hyaluronic acid or shea butter. These nourishing ingredients help to replenish moisture levels and restore the skin's natural barrier, leaving it feeling soft and supple. Hydrating cleansing balm usually has a gentle cleansing balm formula that also replenishes skin moisture levels. EVE LOM Cleanser proves to be a great choice for people having dry skin.
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Sensitive Skin: For sensitive skin types, it's essential to choose gentle cleansing balms that won't irritate or strip the skin. Look for fragrance-free cleansing balm formulas with soothing ingredients like chamomile extract or oatmeal, which help to calm redness and inflammation without causing further sensitivity. Beauty of Joseon Radiance Cleansing Balm is a great choice for people with sensitive skin as it is enriched with rice water, fermented grains and plant oils. EVE LOM Gel Balm Cleanser is another great cleansing balm for sensitive skin.
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Aging Concerns: If you're concerned about signs of aging such as fine lines and wrinkles, opt for cleansing balms infused with anti-aging ingredients like retinol or vitamin C. These powerful antioxidants help to stimulate collagen production, improve skin texture, and brighten the complexion, revealing a more youthful-looking glow.
By customizing your cleansing balm routine to suit your individual skin needs, you can effectively address your specific concerns and achieve a healthier, more radiant complexion.
Choosing the Right Cleansing Balm for You

Choosing the perfect cleansing balm is essential for achieving healthy, radiant skin. Consider factors like your skin type, concerns, and preferences when selecting a formula. Opt for lightweight options if you have oily skin, hydrating balms for dry or sensitive skin, and those with anti-aging ingredients for concerns about aging. Fragrance-free options suit sensitive skin, while natural formulations appeal to those seeking clean beauty products. By selecting a cleansing balm tailored to your needs, you can effectively cleanse and nourish your skin, promoting a clear, glowing complexion. We, at Clinikally, shall discuss all this in detail below. Continue reading!
Finding Your Perfect Match: Factors to Consider When Selecting a Cleansing Balm

Selecting the right cleansing balm is a pivotal step in any skincare routine, as it sets the foundation for a healthy and radiant complexion. With an abundance of options available, navigating the vast landscape of cleansing balms can be overwhelming. However, by considering several key factors, you can make an informed decision that caters to your unique skin needs.
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First and foremost, it's essential to assess your skin type when choosing a cleansing balm. Whether you have oily, dry, combination, or sensitive skin, selecting a formula that aligns with your specific needs is crucial.
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In addition to considering your skin type, it's essential to evaluate the ingredients list of the cleansing balm. Look for key ingredients that address your specific skincare concerns.
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Texture is another important factor to consider when selecting a cleansing balm. Some individuals may prefer thicker, more emollient textures for a luxurious and indulgent cleansing experience, while others may prefer lighter, gel-like textures that rinse off easily without leaving any residue behind. Experimenting with different textures can help you determine which type of cleansing balm best suits your preferences and skincare needs.
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Fragrance is another consideration that can impact your overall cleansing experience. While some individuals may enjoy fragranced skincare products for the sensory experience they provide, others may find that fragrance exacerbates skin sensitivity or irritation. If you have sensitive skin or are prone to allergic reactions, it's advisable to opt for fragrance-free cleansing balms to minimize the risk of adverse reactions.
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Packaging is often an overlooked aspect when selecting skincare products, but it can play a significant role in maintaining the efficacy and freshness of the product. Opt for cleansing balms that come in hygienic packaging, such as air-tight jars or pump dispensers, to prevent contamination and preserve the integrity of the formula. Additionally, consider the sustainability of the packaging materials and choose brands that prioritize eco-friendly and recyclable packaging options.
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Ethical considerations may also influence your decision when selecting a cleansing balm. If you prioritize cruelty-free and vegan skincare products, look for brands that are certified by reputable organizations like Leaping Bunny or PETA. These certifications ensure that the products have not been tested on animals and do not contain any animal-derived ingredients.
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Finally, researching reviews and seeking recommendations from trusted sources can provide valuable insights into the efficacy and performance of different cleansing balms. Reading user reviews and consulting skincare experts can help you narrow down your options and find a cleansing balm that has been tried and tested by others with similar skin concerns.
In conclusion, selecting the right cleansing balm involves careful consideration of various factors, including your skin type, ingredients, texture, fragrance, packaging, ethical considerations, and user reviews. By taking the time to assess these factors and choosing a cleansing balm that aligns with your specific skincare needs and preferences, you can embark on a skincare journey that promotes a healthy, radiant complexion.
Exploring Options: Different Types of Cleansing Balms and Their Benefits

Cleansing balms have gained popularity in skincare routines worldwide for their ability to effectively remove makeup, dirt, and impurities while nourishing the skin. There are several types of cleansing balms available, each formulated with unique ingredients and tailored to address specific skin concerns. We at clinikally have various skin care products like cleansers and cleansing balms for all skin types. Here are some common types of cleansing balms and their associated benefits:
1. Balancing Cleansing Balms: Designed to regulate oil production and control shine, balancing cleansing balms are formulated with ingredients like kaolin clay, witch hazel, or tea tree oil. These balms help to absorb excess oil, unclog pores, and prevent breakouts, making them suitable for individuals with oily or acne-prone skin.
2. Hydrating Cleansing Balms: Formulated with nourishing oils and emollients such as shea butter, coconut oil, or squalane, hydrating cleansing balms provide intense moisture to the skin while effectively removing makeup and impurities. These balms are ideal for individuals with dry or dehydrated skin, as they help replenish moisture levels and leave the skin feeling soft and supple.
3. Soothing Cleansing Balms: Gentle and calming, soothing cleansing balms are enriched with ingredients like chamomile extract, calendula oil, or aloe vera. These balms help to reduce redness, inflammation, and irritation, making them ideal for sensitive or reactive skin types. They provide a gentle yet effective cleanse without stripping the skin of its natural oils.
4. Anti-Aging Cleansing Balms: Infused with potent antioxidants and anti-aging ingredients such as retinol, vitamin C, or peptides, anti-aging cleansing balms help to combat signs of aging such as fine lines, wrinkles, and loss of elasticity. These balms stimulate collagen production, improve skin texture, and brighten the complexion, resulting in a more youthful and radiant appearance.
5. Detoxifying Cleansing Balms: Formulated with detoxifying ingredients like charcoal, green tea extract, or activated charcoal, detoxifying cleansing balms help to draw out impurities, pollutants, and toxins from the skin. These balms provide a deep cleanse, unclog pores, and purify the complexion, leaving the skin feeling refreshed and revitalized.
6. Brightening Cleansing Balms: Brightening cleansing balms contain ingredients like vitamin C, niacinamide, or fruit enzymes that help to even out skin tone, fade dark spots, and impart a radiant glow to the complexion. These balms target hyperpigmentation, dullness, and uneven texture, resulting in a brighter and more luminous complexion. Beauty of Joseon Radiance Cleansing Balm is one such product.
7. Exfoliating Cleansing Balms: With added exfoliating agents such as AHAs, BHAs, or fruit enzymes, exfoliating cleansing balms provide gentle yet effective exfoliation to remove dead skin cells, unclog pores, and reveal smoother, more refined skin. These balms help improve skin texture, minimize the appearance of pores, and enhance the absorption of skincare products.
Presenting the above information in a table below:
Type of Cleansing Balm |
Benefits |
Hydrating |
Intense moisture, softens skin, suitable for dry or dehydrated skin |
Balancing |
Regulates oil production, controls shine, prevents breakouts, ideal for oily skin |
Soothing |
Calms redness and irritation, gentle cleanse, suitable for sensitive skin |
Anti-Aging |
Stimulates collagen production, reduces fine lines and wrinkles, brightens complexion |
Detoxifying |
Draws out impurities and toxins, unclogs pores, purifies the skin |
Brightening |
Evens out skin tone, fades dark spots, imparts a radiant glow |
Exfoliating |
Removes dead skin cells, unclogs pores, improves skin texture |
In summary, the wide variety of cleansing balms available cater to different skin types and concerns, offering a luxurious and effective way to cleanse and nourish the skin. By choosing a cleansing balm tailored to your specific needs, you can achieve a clean, healthy, and radiant complexion.
Expert Recommendations: Top Picks for Cleansing Balms in 2025

The team of highly experienced dermatologists swear by two cleansing balms
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EVE LOM Gel Balm Cleanser
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Beauty of Joseon Radiance Cleansing Balm
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EVE LOM Cleanser
EVE LOM Gel Balm Cleanser is a great formula that transfers from a gel consistency to a balm consistency. It ensures an effective yet effortless cleansing. It is enriched with shea butter, grapeseed oil, argan oil, olive oil, clove leaf oil and Humulus lupulus Cone Oil, along with Vitamin E and a unique blend of enzymes that cleanses and nourishes the skin at the same time.
Beauty of Joseon Radiance Cleansing Balm features Rice Bran oil, oatmeal extract and Lactobacillus/ Soybean Ferment Extract. It not only cleanses the skin effectively, but also provides ample nourishment to the skin. It even leaves you with a brighter and hydrated appearance, due to the star ingredient- Rice Bran Oil.
EVE LOM Cleanser is a great choice for people with dry skin as it is not only rich with various botanical extracts and oils for nourishment, but also has Liquid Paraffin to protect the skin from losing it’s moisture. It is even capable of removing waterproof makeup.
Cleansing Balm Bliss: A Luxurious Conclusion

Cleansing balms offer a luxurious and effective cleansing experience, catering to a variety of skin types. From gently removing makeup to nourishing dry skin, these balms can become the star of your nighttime routine. If you're looking for a gentle yet powerful way to melt away impurities and leave your skin feeling soft and supple, consider giving a cleansing balm a try. Remember, with their growing popularity, there's sure to be a perfect balm waiting to be discovered for your unique skin care needs.