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Plum is India’s pioneering 100% vegan beauty brand, blending science-backed actives with botanical ingredients. Their cruelty-free skincare and haircare products are designed for efficacy, sustainability, and inclusivity, catering to diverse skin needs.
About Plum
Plum Goodness is the first 100% vegan beauty brand in India and it is founded on the principle of Goodness that Delivers. Plum is a unique combination of proven actives and nature that offers assortments of PETA-certified, cruelty-free skincare, bodycare, and haircare products. Whether you require the cult-favorite Green Tea line to deal with acne or the glow-enhancing Vitamin C serums. Plum pays attention to clean formulations, excluding parabens, phthalates and SLS. At Clinikally, we introduce you to genuine dermatologist-tested products that respect the skin’s natural barrier while providing visible results.
Why Choose Plum Products?
Plum stands out in the crowded "clean beauty" space by ensuring their products are as effective as they are ethical. Here is why Plum is a top choice for Clinikally users:
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Science-Backed Ingredients:From Hyaluronic Acid, Niacinamide, and Bakuchiol, Plum uses high-performance plant-based ingredients.
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Targeted Skin Solutions: Whether you are dealing with oily skin, hyperpigmentation, or dryness, Plum offers color-coded collections (such as the 1% Oat & Allantoin range products for sensitive skin) that simplify the skincare process.
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Non-Toxic & Safe: All products are formulated without any harmful substances that cause side effects and are suitable for sensitive skin and long-term use.
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Derm-Approved Quality: While known for their "fun" branding, Plum’s core formulations undergo rigorous testing to ensure they meet the safety standards expected by Clinikally’s medical-first audience.
Popular Beauty Categories from Plum
1. Advanced Skincare
Plum’s skincare lab focuses on correction through synergy. The best example is the Plum 10% Niacinamide Clarity Boost Face Serum With Rice Water that helps to reduce blemishes and smooth the skin texture without causing dryness. The Green Tea range is still considered the gold standard for oily skin; the Plum Green Tea Pore Cleansing Face Wash With Glycolic Acid is a customer favorite because it helps to sweep away debris and reduce sebum oxidation.
To maintain these results during the day, the Plum 2% Niacinamide Hybrid Sunscreen With Rice Water SPF 50 PA++++ provides broad-spectrum UV protection with the added advantage of a barrier-repair treatment. For deep recovery, the CeraSense line consists of the lipids that help to repair a compromised skin barrier.
2. Specialized Haircare
Plum considers the scalp as an extension of the face and is committed to clean chemistry, which prioritizes scalp health by avoiding harsh sulfates. The Plum Olive & Macadamia Mega Moisturizing Hair Mask is a very high-performance treatment, made for damaged hair as it uses targeted conditioning agents to repair the hair shaft without weighing it down.
To maintain everyday shine, the Plum Coconut Milk and Peptides Strength & Shine Shampoo combines plant peptides with the hydration of coconut milk that keeps your hair strong and shiny from root to ends.
3. Body Care
The body care division aims for extreme hydration combined with advanced fragrance notes. One of the bestsellers in this category is the Plum Body lovin Feelin So Rose Body Mist. This aloe-infused mist is designed to be non-drying and gentle on skin, unlike the traditional alcohol-based fragrances that can strip moisture. It provides a long-lasting, freshly plucked rose fragrance that provides a 100% vegan fragrance experience.
Plum Best Selling Products on Clinikally
These are some of the top Plum skincare and body care products loved for their ingredient-driven formulations and dermatologist-conscious profiles. Whether it is targeted serums, everyday cleansers, and sunscreens, these products represent some of the brand’s most successful and science-based solutions. The following will be a summary of the best-selling Plum products, their key ingredients, and clinical advantages.
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Product Name |
Key Ingredients |
Benefits |
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Vitamin C, Japanese Mandarin, Kakadu Plum |
A highly stable Vitamin C serum that targets deep-seated pigmentation and oxidative stress. It brightens the skin's natural glow. |
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Glycerine, Sandalwood, Rose, Fresh Floral |
Unlike standard mists, this is an aloe-infused formula that gives a hydrating "musky rose" fragrance. It is designed to be a light, elegant, travel-friendly formula. |
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Chamomile Extract, White Tea Extract, Aloe Leaf Juice, Panthenol |
An antioxidant-rich, alcohol-free toner that focuses on "calming" stressed skin. Chamomile and White Tea work synergistically to reduce inflammation and neutralize free radicals from pollution. |
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Plum Green Tea & Zinc Super-Matte Sunscreen Gel SPF 50 PA++++ |
Zinc PCA, Green Tea Extract, Ceramide Complex |
Specifically formulated for acne-prone skin. Zinc PCA regulates sebum production and prevents breakouts, while the hybrid filters provide broad-spectrum SPF 50 PA ++++ protection without a white cast. |
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Carrot Seed Oil, Cocoa Butter, Shea Butter |
More than a tint; it's a repair treatment. Carrot seed oil gives a natural UV protection, while the fatty acids in cocoa and shea butter heal severely chapped skin. Lightweight vegan balm for daily use. |
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Plum Saffron & Papaya Glow Bright Face Wash With Vitamin B5 & Glycerin |
Saffron, Papaya Enzyme, Vitamin B5, Glycerine |
A "brightening cleanser" that uses Papaya enzymes for enzymatic exfoliation (gentle removal of dead cells). Saffron oil improves skin luminosity, and Vitamin B5 ensures the skin barrier remains hydrated. |
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Saffron, Kumkumadi Oil, Niacinamide |
A modern take on Ayurveda. It uses Kumkumadi oil to fade dark spots while Niacinamide refines texture. Provides SPF 35 UVA & UVB protection and reduces the dullness of pigmentation. |
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Plum Bulgarian Valley Rose Water Face Toner With Hyaluronic Acid |
Bulgarian Rose Extract, Hyaluronic Acid, Witch Hazel, Glycerine |
Focuses on "plumping and refining." Hyaluronic Acid provides deep hydration (humectant), while Witch Hazel acts as a natural astringent to tighten enlarged pores and balance skin pH. |
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3% Ethyl Ascorbic Acid, Squalane, Kakadu Plum |
A daily-wear brightening cream. The 3% concentration is ideal for beginners or sensitive skin, providing antioxidant protection and moisture without the "greasiness" of heavy creams. |
Benefits of Choosing Plum Beauty Products
Plum offers biocompatible skincare products designed to work in harmony with your skin's natural physiology. Being India’s first 100% vegan beauty brand, Plum fills the gap between high-potency clinical actives and plant-based nourishment.
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PETA-Certified Vegan & Cruelty-Free: All of the formulations are free of animal-derived substances, such as honey, lanolin or beeswax, ensuring ethical consumption without compromising on performance.
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No-Parabens:Plum follows a strict safety blueprint, excluding over 2,000 possible harmful ingredients, such as Parabens, Phthalates, SLS, and Mineral Oil, making it suitable for sensitive and reactive skin types.
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Stabilized Actives for Higher Efficacy: Unlike many mass-market brands, Plum focuses on the stability of their molecules. Their 15% Vitamin C integrates Ethyl Ascorbic Acid to enhance their penetration and glow, while their Retinol is thoughtfully combined with Bakuchiol to help reduce the risk of retinoid dermatitis and irritation.
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Dermatologically Tested Safety:Every product undergoes rigorous patch testing on human volunteers to ensure a zero-irritation profile, which aligns with the dermatological standards expected by Clinikally users.
Buy Plum Products Online at Clinikally
When you order Plum products online at Clinikally, you will find clean, vegan and cruelty-free skin care. Plum offers effective solutions for every skin type and concern from gentle face washes and hydrating moisturizers to specific serums and sunscreens. All the formulas are carefully designed with skin-loving ingredients to ensure that you achieve healthy, balanced, and radiant skin.
At Clinikally, you can shop a diverse range of authentic Plum essentials, compare products easily and enjoy delivery right at your doorstep for a smooth shopping experience. Whether you are building a new routine or replenishing your existing favorites, shop everything you require to revamp your skincare regimen on one platform.
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