The Skin Story Sulphate Free Keratin & Biotin Shampoo is a repair and strengthening shampoo specially formulated to help reduce hair breakage, restore damaged hair, and improve smoothness with a sulphate-free and vegan formula suitable for dry, damaged, and treated hair; enriched with nourishing oils, amino acids, and strengthening actives, this shampoo helps reduce frizz, improve manageability, support softer hair texture, and promote healthier-looking hair when used regularly as directed, featuring key ingredients such as Biotin, Argania Spinosa (Argan) Kernel Oil, Macadamia Ternifolia Seed Oil, Wheat Amino Acids, Soy Amino Acids, and Tocopheryl Acetate that work together to nourish hair strands, support strength, and improve shine.