Navigating Through Natural Emulsifiers: A Guide to Clean and Conscious Skincare

Navigating Through Natural Emulsifiers: A Guide to Clean and Conscious Skincare

Navigating natural emulsifiers is critical for those who prefer clean and conscious skincare. Essential for blending water- and oil-based components into stable formulations, emulsifiers are a key component of skincare products. This article will help you select natural emulsifiers that suit your skincare regimen and understand their properties.

Exploring the World of Natural Emulsifiers

Exploring the World of Natural Emulsifiers


Exploring the world of natural emulsifiers is an exciting adventure for those interested in conscientious and clean skincare. In order to blend water- and oil-based ingredients in a way that produces stable and effective solutions, emulsifiers are essential to the formulation of skincare products. This blog provides a more in-depth look at the world of natural emulsifiers.

Definition: What Are Natural Emulsifiers?

The compounds known as natural emulsifiers, which are frequently sourced from plants, allow water- and oil-based materials to be blended and stabilised for use in a variety of goods, such as food, skincare, and cosmetics. They are essential in keeping these two immiscible ingredients from separating and preserving the end product's uniform, harmonious texture. Those who value mindful and clean beauty prefer natural emulsifiers in skincare and cosmetic products. These emulsifiers are a more environmentally responsible option because they are usually sourced from sustainable and renewable resources. They are used in the manufacturing of stable formulations such as creams, lotions, and serums, where the proper blending of water and oil constituents is required to provide the desired texture and functionality. Natural emulsifiers are frequently preferred due to their perceived safety, lower risk of skin sensitivities, and compatibility with environmentally conscious values.

Importance of Opting for Natural Emulsifiers

Those who value clean and conscientious beauty choose to use natural emulsifiers in skincare and cosmetic products because they provide a number of significant benefits. Natural emulsifiers are important for a variety of reasons, including their ability to produce clean, conscious beauty products, lower risk of skin sensitivities, eco-friendliness, transparency and labeling, alignment with values, skin compatibility, safety and regulation, effectiveness, consumer demand, and health and wellbeing. Effective skincare and cosmetics can be enjoyed while upholding the principles of environmental responsibility, well-being, and health, thanks to natural emulsifiers.

Key Features of Natural Emulsifying Agents

Because of their special qualities, natural emulsifying agents are popular in formulas for ethical and clean skincare and cosmetics. Most of these compounds are derived from plant sources. Natural emulsifying agents have a number of benefits, including natural sources, biodegradability, low environmental impact, skin friendliness, safety and legal compliance, transparency, harmonious blending, compatibility, cultural ingredients, alignment with consumer values, adaptability, and clean beauty techniques. These characteristics make natural emulsifying agents essential in formulations for clean, moral skincare and cosmetics.

The Trend of Incorporating Toxin-Free Emulsifiers

The Trend of Incorporating Toxin-Free Emulsifiers

A growing trend in skincare and cosmetics is the use of emulsifiers free of toxins, which is a component of the clean and mindful beauty movement. Customers are looking for items more and more that don't contain components that are dubious or potentially hazardous—often referred to as "toxins" or "toxic chemicals." Many factors are driving this tendency, including:

  1. Concerns about health and safety: The possible health hazards connected to some of the synthetic chemicals used in skincare and cosmetics are becoming more well-known to consumers. This includes worries about allergies, skin sensitivity, and the long-term consequences of coming into contact with these substances.

  2. Transparency and Ingredient Knowledge: With easy access to information, consumers are better informed about the ingredients in their beauty products. They want brands to be transparent and to be able to make informed decisions about what they apply to their skin.

  3. Environmental Consciousness: The effects of some synthetic ingredients in beauty products on the environment are becoming more widely recognised, even beyond the context of personal health. Customers are searching for products with a smaller ecological footprint that are friendly to the environment.

  4. Clean and Conscious Beauty: The clean beauty movement places a strong emphasis on using natural and safe ingredients. Customers are looking for goods that share this philosophy, which calls for the use of clean ingredients and emulsifiers free of toxins.

Toxin-free emulsifiers come from plants or other natural sources and can be used to effectively emulsify ingredients in skincare and cosmetic products without causing the same concerns as synthetic or potentially hazardous compounds. It is believed that these emulsifiers are safe for the environment and for individual use. Prioritising toxin-free emulsifiers helps brands appeal to customers who want to make decisions that support their beliefs, the health of the environment, and their own well-being by emphasising their dedication to clean and mindful beauty.

Rise of the Clean Beauty Movement

The clean beauty movement has become increasingly popular in the skincare and cosmetics industries in recent years, and it is still growing. The use of sustainable, non-toxic, and safe components in beauty products is what defines this movement. Consumer awareness, a focus on health and wellness, transparency and labeling, skin sensitivity, and allergy awareness, environmental consciousness, advancements in natural ingredient technology, demand for ethical practises, regulatory changes, influencer and celebrity endorsements, and information access are some of the major factors driving the growth of the clean beauty movement. The clean beauty trend appeals to a wide range of customers, from those who prioritise natural and eco-friendly products to those who have sensitive skin. It is not restricted to any particular group of people. As a result, customers now have access to a large selection of safe, effective, and clean beauty products in the clean beauty market, which is growing and diversifying.

Why Consumers Prefer Toxin-Free Products

Consumers who are concerned about their safety, health, and overall well-being tend to favour skincare and cosmetics that are free of toxins for a number of reasons. Some of the primary motives behind consumers' preference for toxic-free products are as follows:

  1. Health and Safety: Consumers' concerns for their own personal health and safety are the main reasons they look for products free of toxins. Many synthetic chemicals commonly used in skincare and cosmetics can cause skin sensitivities, allergies, and other adverse reactions. Toxin-free products are thought to be safer and less likely to cause health problems.

  2. Reduced Allergy Risk: Many people have sensitive or reactive skin that is prone to allergies and skin irritations.  Toxin-free products have fewer known allergens, making them a better choice for those with sensitive skin.

  3. Long-Term Health Concerns: Consumers are becoming more aware of the potential long-term health effects of repeated exposure to certain chemicals found in beauty products.  This awareness has resulted in a desire for products that reduce such risks.

  4. Skin Conditions: Using toxin-free products can help individuals with specific skin conditions, such as eczema or psoriasis, manage and alleviate their symptoms. These products are less likely to aggravate pre-existing skin problems.

  5. Pregnancy and Child Safety: Pregnant women and parents with small children are especially cautious about the products they use. Toxin-free products are thought to be safer during pregnancy and for use on babies and children with sensitive skin.

  6. Environmental Concerns: Many consumers are concerned not only about their own health but also about the health of the planet. Toxin-free products are frequently made using sustainable and eco-friendly practises, and they contain fewer ingredients that may be harmful to the environment.

  7. Transparency and Ingredient Knowledge: Consumers can now educate themselves about the ingredients in their beauty products thanks to easy access to information. They now expect more transparency from brands and want to know what they are putting on their skin. 

  8. Ethical and cruelty-free practises: Toxin-free beauty products are in high demand due to a desire for ethical and cruelty-free products. Consumers are increasingly concerned about the treatment of animals and working conditions in the cosmetics industry.

  9. Regulatory Changes: Stricter regulations governing the use of certain chemicals in cosmetics in some countries and regions have made consumers more concerned about ingredient safety. Brands are responding to these changes by reformulating their products with more environmentally friendly alternatives.

  10. Natural Ingredient Advancements: Natural ingredient extraction and formulation advances have enabled the creation of high-performance toxin-free products that meet consumers' efficacy expectations.

  11. Endorsement by Influential Figures: Influential figures such as celebrities and social media influencers have played an important role in promoting toxin-free products.  Their endorsements frequently resonate with their fans, contributing to the popularity of such products.

The Impact of Natural Emulsifiers on Skin Health

Natural emulsifiers can benefit skin health in a variety of ways.  These plant-derived ingredients are frequently used in skincare products due to their skin-friendly and gentle properties. Here are some of the ways natural emulsifiers can improve skin health:

  1. Reduced Sensitivities: Natural emulsifiers are generally well-tolerated by the skin, making them less likely to cause irritation, sensitivities, or allergies. This is especially important for people who have sensitive or reactive skin because it lowers the risk of adverse reactions.

  2. Enhanced Moisturization: Natural emulsifiers are commonly used in moisturising products such as creams and lotions. They facilitate the blending of components with both water and oil bases, giving the skin the benefits of both hydration and nourishment. The skin may get softer and more supple as a result.

  3. Enhanced Skin Barrier Function: Preserving the general health of the skin depends on a robust skin barrier. Stable formulations made with natural emulsifiers can help maintain the integrity of the skin barrier. By doing this, you can lessen moisture loss and shield your skin from outside stresses.

  4. Skin-Friendly Texture: Emulsifiers frequently have an impact on the texture of skincare products, which affects the user experience. The smooth, light, and non-greasy texture of natural emulsifier-infused products can make them easier to use.

  5. Compatibility with Natural Ingredients: Natural emulsifiers work well with other plant-based and natural skincare ingredients, such as oils, botanical extracts, and essential oils. This compatibility allows formulators to create holistic and clean beauty formulations that can have added benefits for the skin.

  6. Less Propensity to Clog Pores: Many synthetic emulsifiers are more likely to clog pores, which can result in acne and other skin problems. Natural emulsifiers are better for people with oily or acne-prone skin because they are less likely to have this effect.

  7. Eco-Friendly Formulations: Natural emulsifiers are in line with eco-conscious ideals because they are frequently biodegradable and have a smaller environmental impact. The contribution to environmental sustainability is not directly linked to skin health, but it does promote overall well-being.

  8. Lower Risk of Harmful Chemical Exposure: Customers can lower their risk of exposure to synthetic or potentially harmful chemicals that are present in some beauty products by selecting products with natural emulsifiers. This is in line with the desire for skincare products that are cleaner and safer.

It is important to remember that depending on the formulation and other ingredients used, the specific advantages of natural emulsifiers can change. The effectiveness of natural emulsifiers in skincare products is dependent on the quality of the formulation as a whole and how well it suits the skin type and concerns of the user.

Selecting the Right Natural Emulsifier for Your Skincare Routine

Selecting the Right Natural Emulsifier for Your Skincare Routine


Choosing the right natural emulsifier for your skincare routine is critical to ensuring that your products are effective, safe, and compatible with your skin. Here are some guidelines to help you select the best natural emulsifier:

  • Identify Your Skin Type: The first step is to determine your skin type (oily, dry, sensitive, or combination). Different natural emulsifiers work better for different skin types, so knowing your skin's requirements will help you choose.

  • Examine the ingredient list: Read the ingredient labels of skincare products carefully to identify the emulsifier used. Look for products that place an emphasis on natural and clean ingredients. Sunflower lecithin, xanthan gum, cetearyl alcohol, cetearyl glucoside, sorbitan olivate, lecithin, and beeswax are a few common natural emulsifiers.

  • Consider Skin Sensitivities and Allergies: If you have known skin sensitivities or allergies, be cautious of the natural emulsifiers used.  Some people may be allergic to soy-based emulsifiers, so sunflower lecithin may be a better option.

  • Understand the Formulation: The product's overall formulation is important.  Consider whether the product contains additional ingredients that are beneficial to your skin type or concerns. For example, if you have dry skin, you might prefer a product with natural emulsifiers and additional hydrating ingredients. 

  • Seek the Advice of an Expert: Consult a dermatologist or skincare professional if you are unsure about which natural emulsifier is best for your skin. They can give you personalised advice based on your specific skin needs.

  • Patch Test: Before fully incorporating a new product into your skincare routine, perform a patch test. Apply a small amount of the product to a hidden area of your skin, such as your inner wrist, and wait 24 to 48 hours to see if you have any adverse reactions.

  • Consider the following: Cleansers, moisturisers, serums, and sunscreens, for example, have different formulation requirements. Check that the natural emulsifier used is appropriate for the type of product you are thinking about.

  • Brand Reputation: Look into brands that prioritise clean and conscious ingredients and practises. Brands recognised for manufacturing superior natural skincare products are more likely to use safe and effective natural emulsifiers.

  • Choose Sustainable Options: If sustainability is important to you, consider natural emulsifiers derived from eco-friendly sources and produced using environmentally responsible practises.

  • Monitor Results: After incorporating a natural emulsifier into your skincare routine, keep track of the results. Keep track of how your skin reacts in terms of hydration, texture, and any improvement in your specific skin concerns.

Choosing the best natural emulsifier is part of a larger strategy for developing a skincare routine that is tailored to your skin's specific needs and preferences. It is important to remember that everyone's reactions to skincare products differ, so what works for one person might not work for another. Personalised skincare choices and consistent skincare practises will help you achieve the best skin health results.

Understanding Different Types of Natural Emulsifiers

To choose the best natural emulsifiers for your skincare or cosmetic formulations, it is imperative to understand the various varieties available. As opposed to their synthetic counterparts, natural emulsifiers—which are sourced from plants—are usually thought to be safer and kinder to the skin. Typical natural emulsifier types include the following:

  1. Cetearyl Alcohol: A fatty alcohol derived from coconut or palm oil, cetearyl alcohol. It is frequently used in skincare products as both an emulsifier and a thickening agent. It helps stabilise emulsions and create a creamy texture.

  2. Cetearyl Glucoside: Cetearyl glucoside is a natural emulsifier made by combining cetearyl alcohol with glucose derived from corn or other plants. Its gentle and skin-friendly properties make it popular in natural and organic skincare products.

  3. Sorbitan Olivate: Derived from olive oil, sorbitan olivate is known for its skin-friendly properties. It aids in the combination of oil and water-based ingredients, while also providing hydration and a soft texture to the skin. 

  4. Xanthan Gum: Xanthan gum is made by fermenting sugars and is used as a natural thickening and stabilising agent. While it is not a traditional emulsifier, it can help improve emulsion texture and stability. 

  5. Lecithin: Lecithin is commonly derived from soybeans, but it can also be derived from sunflower seeds, and it is used in skincare products as an emulsifier and stabiliser. It is high in fatty acids and can aid in the creation of smooth textures.

  6. Beeswax: Beeswax is a natural wax that honeybees produce. It is used in skincare products as an emulsifier and thickener. It works well for a variety of skin types and is frequently used in natural and organic formulations.

  7. Sunflower Lecithin: Sunflower lecithin, like soy lecithin, is derived from sunflower seeds. It is a natural emulsifier and stabiliser that is suitable for people who are allergic to soy.

  8. Soy Lecithin: Derived from soybeans, soy lecithin is commonly used in skincare products as an emulsifier and texture enhancer. It is adaptable and useful for combining oil and water-based ingredients.

By understanding the different types of natural emulsifiers and their properties, you can make informed choices when selecting products and formulating your own skincare or cosmetic products.

Reading Labels: Identifying Natural Emulsifiers in Products

Reading and comprehending the ingredient labels is necessary to locate natural emulsifiers in skincare and cosmetic products. Natural emulsifiers are often listed as components of compound names or as an ingredient on their own. The following describes how to spot natural emulsifiers on product labels:

  • Read the Ingredient List: The product packaging usually has an ingredient list that is arranged in decreasing order of concentration. Look for words that say "natural emulsifiers" in the product.

  • Identify Common Natural Emulsifiers: Natural emulsifiers have distinct names and are frequently sourced from plants. Common natural emulsifiers include sorbitan olivate, beeswax, sunflower lecithin, xanthan gum, cetearyl alcohol, and cetearyl glucoside. These names indicate their natural origins.

  • Look for Plant-Based Sources: Take note of the references listed in the component list. Plant sources, including coconut, palm oil, corn, olive oil, soybeans, sunflower seeds, and beeswax, are frequently used to make natural emulsifiers. Recognising natural emulsifiers can be made easier by identifying these sources.

  • Look for Labels Saying "Natural" or "Organic": Certain products may state clearly on their labels that they are "natural" or "organic." This may be a sign of purer, more natural formulations, but it does not imply the absence of artificial emulsifiers. 

  • Avoid Synthetic Emulsifiers: To ensure that you are using natural emulsifiers, avoid synthetic emulsifiers such as polysorbates, PEG compounds, and other chemical-sounding ingredients. These are rarely derived from natural sources. 

  • Investigate Specific Products and Brands: If you have questions about the ingredients in a particular product, visit the brand's website or contact customer service. Many natural ingredient-focused brands provide detailed information on their formulations.

  • Seek Third-Party Certifications: Some products have third-party certifications such as "Certified Organic," "Cruelty-Free," or "Vegan."  These certifications can provide additional assurance that the product's ingredients are clean and natural.

  • Consider All Ingredients: In addition to the emulsifier, consider the entire ingredient list to ensure that the product matches your preferences and skin type. Looking for other natural and beneficial ingredients, as well as avoiding potential allergens, are all part of this process.

  • Perform a Patch Test: If you have sensitive skin or allergies, consider performing a patch test on a small area of your skin before using a product containing natural emulsifiers.

By learning the names and sources of common natural emulsifiers and reading product labels critically, you can identify products that align with your preferences for clean and natural skincare. Additionally, looking for products from reputable and transparent brands that emphasise clean beauty practises can help you make informed decisions.

Tips for Choosing the Best Natural Emulsifying Products

In order to make sure the natural emulsifying products you use for your skincare routine are safe, effective, and appropriate for your skin type, you need to take into account a number of things. Identifying your skin type, reading ingredient labels, taking into account particular skin concerns, looking for additional natural ingredients, avoiding synthetic emulsifiers, brand reputation, looking for third-party certifications, considering the product type, testing sensitivity, seeking expert recommendations, reading customer reviews, considering sustainability, and knowing your budget are some helpful tips to help you make the right decisions. You may choose natural emulsifying products for your skincare routine with knowledge if you use these guidelines. Setting your skin type, particular issues, ingredient preferences, and ethical principles as top priorities will help you identify products that support your clean beauty objectives and improve the health of your skin.

The Future Perspective: Sustainability in Skincare Formulation

The Future Perspective: Sustainability in Skincare Formulation


The future outlook for sustainability in skincare formulation is promising, reflecting rising awareness and demand for environmentally conscious and responsible beauty products. Here are some key trends and factors to consider for the future of skincare sustainability:

  1. Clean Beauty and Natural Ingredients: The skincare industry will continue to be driven by clean beauty, which emphasises the use of natural and safe ingredients. Consumers want products that have a low environmental impact and are free of potentially harmful chemicals.  Formulations will increasingly rely on natural ingredients, including natural emulsifiers, to meet these demands.

  2. Plant-Based and Biodegradable Ingredients: Using plant-based ingredients that are not only effective but also environmentally friendly is essential for sustainability in skincare. As consumers become more aware of the waste generated by beauty products, biodegradable emulsifiers, and other ingredients will become more prevalent.

  3. Eco-Friendly Packaging: Recyclable, reusable, and reduced-plastic packaging will be emphasised. Brands are already working to reduce packaging waste, and this trend is expected to continue.

  4. Certifications and Transparency: As consumers seek validation of brands' sustainability claims, third-party certifications such as "Certified Organic" and "Cruelty-Free" will become more important. Transparency in the sourcing of ingredients and manufacturing practises will be critical.

  5. Green Chemistry: The development of skincare products using green chemistry principles, which prioritise the design of products with the least environmental impact, will result in more sustainable formulations. This includes reducing waste, conserving resources, and conserving energy.

  6. Recycling and the Circular Economy: Brands will place a greater emphasis on product recycling and will encourage customers to return empty containers for recycling or refilling. The circular economy concept, in which products are reused, recycled, or repurposed, will be integrated into skincare practises.

  7. Sourcing Ingredients Locally: Buying ingredients locally reduces the carbon footprint associated with transportation. Brands that prioritise local ingredient sourcing and support local communities will gain favour with environmentally conscious consumers.

  8. Reduced Water Use: Water scarcity is a worldwide issue. Skincare formulations that use less water in production and application will gain popularity. Powdered cleansers and masks will be popular waterless beauty products.

  9. Energy-Efficient Manufacturing: To reduce their environmental impact, skincare manufacturers will implement energy-efficient manufacturing processes. These measures may include the use of renewable energy sources and the optimisation of manufacturing facilities.

  10. Climate-Positive Skincare: Some brands are committing to climate-positive practises, which include not only reducing but also actively removing carbon from the atmosphere. This will become a distinct selling point for environmentally conscious companies. 

  11. Education and Advocacy: Consumer education about sustainability in skincare is critical. As consumer awareness grows, they will make more informed decisions and advocate for environmentally friendly practises in the industry.

  12. Regulatory Changes: Governments and regulatory bodies may impose stricter guidelines and standards for sustainability and ingredient safety in skincare formulations, which may have an impact on industry practises.

The future of sustainability in skincare formulation corresponds to broader trends in environmental responsibility, clean beauty, and conscious consumerism. Brands that prioritise sustainability in their products and practises are likely to see increased consumer loyalty and market success as more people seek products that are gentle on both their skin and the environment.

Embracing Eco-Friendly Skincare Practices

Adopting eco-friendly skincare habits is good for your general health and well-being in addition to the environment. Choosing eco-friendly brands, reducing, reusing, recycling, buying in bulk, using multipurpose products, DIY skincare, water conservation, choosing cruelty-free and vegan products, avoiding microbeads, conserving energy, protecting yourself from the sun, selecting eco-friendly ingredients, supporting green initiatives, learning about sustainable ingredients, educating yourself, and advocating for change are some ways to incorporate sustainability into your skincare routine. You may encourage a healthier, more mindful approach to skincare as well as a better earth by adopting eco-friendly skincare practises. Over time, implementing these minor adjustments to your skincare regimen might have a bigger, more beneficial effect.

How Brands Are Innovating with Natural Emulsifiers

Natural emulsifiers are being used in a variety of ways by skincare and cosmetics brands to meet consumer demand for clean and sustainable beauty products. Here are some of the creative approaches that brands are employing:

  1. Custom Blends: Some brands offer personalised skincare products in which customers can select specific natural emulsifiers and other ingredients to create formulations tailored to their skin type and concerns.

  2. Waterless Formulations: To address water scarcity and reduce environmental impact, brands are developing waterless skincare products.  These products blend oil-based ingredients with natural emulsifiers, resulting in concentrated and long-lasting formulations.

  3. Sustainable Packaging: Brands are focusing not only on sustainable formulations but also on eco-friendly packaging. To reduce waste, some people use recyclable, compostable, or refillable packaging.

  4. Local Sourcing: To reduce the carbon footprint associated with transportation, brands are sourcing natural emulsifiers and other ingredients locally.  This is consistent with the larger trend of assisting local communities and lowering global supply chain emissions. 

  5. Certified Organic and Fair Trade: Some brands use natural emulsifiers that are certified organic or Fair Trade. These certifications ensure that ingredients are sourced sustainably and produced ethically.

  6. Upcycling Ingredients: Using trash or byproducts from other sectors to make skincare ingredients is known as upcycling. Brands are using repurposed materials as organic emulsifiers, which helps to reduce waste.

  7. Green Chemistry: A growing number of formulators are developing skincare products based on green chemistry concepts. This method, which uses natural emulsifiers, focuses on creating products with as little of an impact on the environment as possible.

  8. Carbon-Neutral Production: To guarantee that their skincare products are made with a net-zero carbon footprint, some brands are implementing certain measures. This could entail using programmes like reforestation to offset carbon emissions.

  9. Climate-Positive Commitments: In an effort to combat climate change, a few forward-thinking companies have made the commitment to remove more carbon from the atmosphere than they emit, in addition to aiming for carbon neutrality.

  10. Microbiome-Friendly Formulations: Companies are creating skincare products with ingredients that are kind to the skin's ecosystem and natural emulsifiers to support the skin's natural microbiome.

  11. Zero-Waste Initiatives: By putting zero-waste initiatives into place, some brands are approaching sustainability from a holistic standpoint. This includes making certain that there is as little waste generated as possible during the production and packaging of products.

  12. Minimalist Formulations: Natural emulsifiers and other simplified, lower-ingredient formulations are gaining traction. The goal of these simple products is to lower the possibility of allergies and sensitivity.

  13. Carbon Labelling: A few progressive companies are starting to include information about their products' carbon footprints on the label, enabling customers to make better-informed decisions about how their skincare choices will affect the environment.

  14. Natural Emulsifier Innovation: To improve the stability, texture, and performance of clean beauty products, brands are investigating and creating new natural emulsifiers.

These creative strategies are a reflection of both the rising consumer demand for clean, sustainable, and eco-friendly beauty products as well as the growing awareness of the environmental impact of the skincare industry.  In addition to satisfying customer preferences, brands that adopt these innovations also help to create a more ethical and sustainable beauty sector.

The Role of Consumers in Promoting Sustainable Beauty

Customers are essential to advancing eco-friendly beauty techniques. Their decisions, actions, and demands have the power to affect companies, the beauty business, and the environment as a whole. Here are some ways that consumers can support sustainable beauty: they can vote with their wallets, support cruelty-free and vegan products, reduce waste, choose eco-friendly packaging, avoid overconsumption, DIY skincare, conserve water, advocate for change, seek transparency, embrace clean beauty, reduce microplastics, and support sustainable sourcing. Customers may help create a healthier planet and encourage an industry that takes greater responsibility and accountability for its environmental impact by adopting sustainable beauty.

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